David Hasselhoff is the face of New England convenience store chain Cumberland Farms’ new iced coffee campaign, and his new promo has become a hot item in the region. In fact, it’s become so hot that out of 570 life-sized cutouts of the star that the company had printed to promote their new Farmhouse Blend iced coffee, a whopping 550 of them have been stolen.
The company, which plans on printing replacement ads for their stores, released a statement; saying, “Although we are flattered our customers have become attached to our iced coffee ads, we do not encourage theft....
