How Coke, VW, Nokia and Others Use 3-D Printing in Marketing

Clients are incorporating 3-D printing into their branding efforts in various ways, some fun and gimmicky and some quite useful. For example, on one end of the spectrum we recently saw an effort out of Israel for Coca-Cola that used 3-D printing in a contest that created consumer mini-me’s.

On the other end was a Belgian insurance brand that leveraged the technology to solve one of its customers’ most annoying problems.

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