Welcome to the Virtual Warehouse - High-Speed Inkjet Presses are Changing The Book Printing Game

January 1, 2011

Text Size - +
Print

High-speed inkjet presses are changing the book manufacturing game. That's the message we heard loud and clear at Offset Paperback Manufacturers’ (OPM) open house this past November in Laflin, PA.

OPM, an Arvato US Bertelsmann Co., has been cranking out books on its monochrome Kodak Prosper 1000 since July 2010. On the color side, the latest addition is a Kodak Prosper 5000XL. Muller Martini’s Sigmaline provides comprehensive inline finishing, ensuring that OPM can start with a PDF and end with a finished book in one seamless operation.

OPM’s publishing services are extensive—it can handle everything from digital photography to distribution/fulfillment. It produces...

Read Full Article...

Source: American Printer

Companies Mentioned:

Kodak Co.

Muller Martini

MORE ON
DIGITAL PRINTING

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b>

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why?

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions.

Here are just a few of the many takeaways you’ll learn:

• How to leverage data
• The importance of data verification
• How to use relevant images to evoke an emotional response
• How to effectively use pURLS to increase response
• What formats are working
• What elements you should test

Today, it’s all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate.

VDP turns data into dollars!

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry.

Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...