Hearst to Link Digital Editions with Amazon
Is it a magazine—or catalog? Hearst Magazines is going all out, with plans in the coming weeks to start making many of its Kindle Fire editions shoppable by linking products to Amazon. Hearst will get a cut of the sales, which it wouldn’t disclose.
The shopping links in its Kindle editions will echo what the company’s already been doing on some of its websites. On Goodhousekeeping.com, for example, beneath reviews of editorial products are photos of identical or similar products that are available at Amazon. Click-through rates on these sites have been impressively high, said John Loughlin, general manager.