Google and Paperless2013: Thank You for Removing Your ‘Anti-Paper’ Claims!

Challenging and correcting misleading environmental claims related to print and paper has been a focus of Two Sides in Europe for a number of years and more recently in the United States after we launched our campaign in July 2012. Since then, we have approached over 50 U.S. companies to engage with them and discuss best practices for environmental marketing related to print and paper. Although Google was not on our list, the start of Paperless 2013 in January this year required our quick response.

What followed was unexpected. Our letter received a lot of coverage, perhaps in part because

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