Printing Impressions

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Google Just Described its Vision for the Demise of Print Advertising

February 25, 2013
Google Senior Vice President/Advertising Susan Wojcicki told Adweek how she sees ad dollars continuing to move out of traditional media in favor of online.

In response to a question about how Google chief business officer Nikesh Arora believes 50 percent of all ad spend will switch online in five years, she said she believed print would continue to be the preferred victim of that shift, as people stop buying magazines and papers because they already own tablets and iPads.

At that point, all Google has to do is wait until advertisers' dollars catch up to where the customers' eyes already are....



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