In a Digital World, Former Greeting Card Exec. Launches Printed Daily Newspaper Serving Los Angeles
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Aaron Kushner believes he can launch and grow a print newspaper in a world gone digital. The former greeting card executive is trying to turn the Orange County Register into a media giant in southern California, largely driven by paper and ink. The unconventional effort gets a jolt Wednesday when Freedom Communications, the company Kushner bought with other investors two years ago, launches the Los Angeles Register.
“The heart of our strategy is creating a better, richer, more engaging product that leads to a cycle of long-term growth,” he said.
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