Editorial Director Shares Why Teens and Tweens are a Print-Hungry Audience

Bauer Media Group has made no secrets about its love of print magazines. Evidence of that is its continued commitment to the newsstand and its aggressive strategy to continue launching new magazines. Over the past few years, the company has been more than bullish about introducing new titles, which has worked out pretty well for them.

Brands like Closer and Simple Grace, for example, have thrived on newsstands and gained recognition among industry pundits. But last year, the company targeted an audience that some might think wouldn’t be all that interested in an old-school medium like print — female teens and tweens.