Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Printing Impressions HERE
Connect
Follow us on
Advertisement
 

Kodak, Xerox Increasingly Saying 'No' to Trade Shows

February 10, 2013
A growing number of companies in the commercial printing world are dialing down their use of trade shows as part of their marketing efforts. “We’re in a world of information,” said Jon Levine, Xerox vice president of global experiential marketing. “The customer has all the control right now. What were trying to do is build advocates for our brand. The idea is, we have to reach our customers in different ways. The efficient way to do that might not be trade shows.”...

 

Companies Mentioned:

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: