Chevrolet Buys Print Ads in Esquire and Popular Mechanics that Have Embedded Video Players

Here's something you don't see every day: Chevrolet bought print ads to show off its digital videos.

The ad, which promotes Chevy's Colorado truck, appears in the May issue of certain subscriber issues of Esquire and Popular Mechanics.

Some 10,000 subscribers each to Esquire and Popular Mechanics—those considered likely Colorado buyers—received copies with a video player embedded inside the print page….