A growing number of artists and art galleries are experimenting with getting rid of printed and mailed event announcements and flyers. It is a clear source of savings and allows people to feel ecologically-conscious. In the digital era, too, a paper trail can seem superfluous, and modern, online forms of communication have offered a variety of other ways for people to be in touch. What remains to be seen is if the buying public responds to e-announcements in the same way they do to printed ones.
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Best Practices for Print Automation
Competing for Print’s Thriving Future
