Publisher Creates Books that Double as Subway Tickets to Promote Reading in Brazil

People only read an average of about two books a year in Brazil. To promote reading, Brazil’s biggest pocket book publisher L&PM Editores created a collection of small paperbacks that also work as subway tickets.

L&PM worked with Agência Africa to create the Ticket Books, a collection of 10 books with RFID cards built inside the book covers. The hidden RFID cards made the pocket books readable by the turnstile scanners at the subway.

Agency Africa also worked with Via Quatro, the company that manages the subways, so that the Ticket Books can be made available at the turnstiles at the subway stations.