An Inside Look at Pantone's Color of the Year Selection Process

Laurie Pressman, VP of the Pantone Color Institute, explains how the color is chosen each year: "The Color of the Year selection requires careful consideration. To distill the prevailing mood into a single hue, the team at the Pantone Color Institute quite literally comb the world looking for future design and color influences, watching out for that one color seen as ascending and building in importance through all creative sectors."

Before finalizing its choice, Pantone takes a look back at all previous selections by laying them out visually, considering how they appear together and revisiting the color messaging of each shade.