After Sandy, a Headache for Mail Firms

One of the busiest days of the year for many direct mail firms comes eight days before Election Day as the cycle’s final mail pieces are about to drop. So what happens when that day coincides with one of the most powerful storms in recorded history and your firm is in its path?

Several firms told C&E on Tuesday that they made the decision to move up their production schedules in anticipation of the storm. And millions of pieces of mail from campaigns across the country already went out over the past two weeks. Still, it doesn’t stop the worry