Adobe Pushes New Pricing Model For Marketing Campaigns

Starting in January, Adobe Campaign, one of six digital marketing units the maker of Photoshop and other well-known software runs as part of its Marketing Cloud services, will no longer be priced on the number of e-mails sent. Instead of this CPM or cost-per-thousand e-mails pricing that’s the current industry standard, Adobe will charge a “platform fee” plus a fee per customer profile.

Adobe declined to get specific on those costs since they will vary based on the company’s size and other factors. Suresh Vittal, Adobe Campaign’s vice president of product strategy, said Adobe itself spends about $700,000 a year to