A Negative Tipping Point for FSC Certification
I believe that FSC certification in the commercial printing and marketing communications industry has hit a negative tipping point. By this, I mean that the future of FSC certification in these fields is murky at best. I base my assertion on a lot of anecdotal evidence I have seen in the field, both from printers, and especially from marketing professionals and print buyers.
Back when I started conducting green marketing seminars in 2007, there was growing interest in FSC, and a sense that it would become the industry standard. It was on its way there, but it was hurt